PHOTOGRAPHY / cos campaign ss 2013
In fashion it´s the same as in other creative disciplines. The presentation is the matter.
A fabulous example is the scandinavian fashion label COS, which is well known for it´s minimal and clear clothes.
The new collection is characterized by straight lines and cuts, graphic layering and drapings. To take the hardness from the drafts was a color palette chosen, which is dominated by natural colors, like green, brown, white and a soft light pink. Because of this the collection radiates a warmth and natural look, which is underlined by the photographic concept which was chosen for the campaign.
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